Be it the realm of television or the field of filmmaking, Ekta Kapoor has truly been a game changer. The book lets the reader into the kingdom of the soap queen
As a teenager, Ekta Kapoor was a complete couch potato. She spent hours glued to her television set, flipping channels and glazing her eyeballs over laughtrack-layered American sitcoms. After a long tenure with brother Tusshar at Bombay Scottish School, she enrolled herself in Mithibai College where she studied commerce. As her teenage years wound down, however, her interest in education only dwindled. This was in stark contrast to brother Tusshar, who was academically brilliant.
Tusshar's scholarly habits would eventually lead him to obtain his higher education from the United States' University of Michigan. But where would Ekta's television viewing habits lead her? When daughter Ekta was on the brink of turning 19, Jeetendra was offered a hard-to-refuse business deal by old friend Ketan Somaia, owner of the entrepreneurial business Dolphin Group. Somaia had recently bought a Europe-based South Asian TV channel called TV Asia from legendary actor Amitabh Bachchan, and was determined to grab Indian diaspora eyeballs in Europe through this station. Somaia offered Jeetendra the opportunity to create television software for the network which would be widely broadcast.
Intrigued by the offer's scope, Jeetendra motivated the Kapoor women to join up. Jeetendra had always received immense love and affection from his south Indian audiences, and the Tirupati Balaji temple had been the first he visited with wife Shobha after marriage. With the family's film production company taking its name from Tirupati, it was only natural that the television successor be named after Balaji. And so with a strong faith in Lord Balaji, mother and daughter started their production immediately.
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